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FTC disclaimer

Disclosure Policy

DISCLOSURE POLICY FOR PRODUCT REVIEWS

The Federal Trade Commission requires that I disclose any relationship I have between a product manufacturer or service provider when I tell you about a product or service.

Here are the guidelines I operate under at whymarketersshouldblog.com:

  • When you read my review of  a product and proceed to buy it I receive a commission from the product owner.
    When I mention a product in a column, newsletter or video, I do it as a part of my job. I carry out an in depth review and test products. If I'm ever paid to do a review, it will be clearly annotated at the end of the review.
  • I generally do not pay for the products I test. If I feel it is a product you might get benefit from, then I will review it.
  • I don't return products after I test them.  For physical products, the product is used up or destroyed. In other cases, the product may be ruined in  the testing phase. It is not my policy to return goods after testing or reviewing.
  • For software products, I may continue to use these in order to answer questions from my subscribers on this website.
  • If I create a link to a product in a review, sometimes I may get paid a commission if you purchase the product or service. I'll disclose that in the review. If you don't see that disclosure, that means I'm not getting paid any commission.
  • If you click a link from one of my columns or newsletters and it delivers you to a website selling that product (e.g. Amazon.com, etc.), you can assume I get a small commission from that website should you buy.

It's important for you as a consumer to understand the relationship between a person reviewing the product and the manufacturer or service provider. If you don't see a disclosure policy as part of a review of a product, that reviewer may be violating the law or at the very least the Code of Ethics.

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